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Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvic/File Photo Acquire Licensing RightsLOS ANGELES Oct 19 (Reuters) - Streaming pioneer Netflix (NFLX.O) showed resilience by gaining more quarterly subscribers than in the past three years despite strikes by Hollywood's writers and actors, sending its shares up 13.5% in premarket trading on Thursday. Shares rose to $393.45 in an indication that the company was set to add nearly $21 billion to its market capitalization. "The management deserves an Emmy for managing investor expectations," Bernstein analysts wrote in a note, adding that paid-sharing has opened up a bigger-than-expected market of potential subscribers for Netflix. "Due to its large international presence, Netflix is positioned better than most entertainment companies in plugging programming gaps from the writers' and actors' strikes," said Insider Intelligence principal analyst Ross Benes.
Persons: Dado, Bernstein, Walt Disney, Ross Benes, Benes, Ted Sarandos, Sarandos, Sophie Lund, Yates, Hargreaves Lansdown, Dawn Chmielewski, Lisa Richwine, Chavi Mehta, Gerry Doyle, Arun Koyyur Organizations: Netflix, REUTERS, Paramount Global, Warner Bros Discovery, Writers Guild of America, Intelligence, vise, Netflix's U.S, USA Network, Thomson Locations: Los Angeles, Bengaluru
Netflix reports earnings after the bell Tuesday and traders know that pretty much all that matters to the stock is how many subscribers did the streamer add for the prior period. Netflix's recent streak of subscriber surprises come after the streaming giant struggled to add subscribers in the fourth quarter of 2021 and glaringly missed consensus expectations in the following quarterly period. But Netflix has doubled off its 52-week low as it got its subscriber mojo back. Here's a look at recent quarters' subscriber additions vs. Wall Street estimates and the subsequent stock reaction, according to Goldman Sachs data. Although ad-supported subscribers represent 1% of Netflix's U.S. subscriber base, Goldman analysts expect this plan to attract additional members.
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